The Website Health Check
Put your website in the chair.
A free, automated check of your practice website across the five signals that decide whether a local visitor finds you, trusts you and books. Plain-English results in minutes, built specifically for optometry practices.
No obligation, no sales sequence. You enter your website address, the scan runs while you wait, and the results are yours to keep, on screen and by email.
Who it’s for
For practices with a website and a suspicion.
The health check is built for optometry practice owners and managers who sense their website isn’t pulling its weight, and want evidence before making a decision.
- Your website is a few years old and the practice has moved on
- You suspect local search barely surfaces the practice
- Bookings arrive, but not the way the practice deserves
- You're weighing up a redesign and want evidence first
- You've been quoted for SEO and want an independent read
Planning a new practice website? The health check needs an existing site to scan. Discuss your project directly and we’ll start with a discovery conversation instead.
What the check reads
Five signals, largest to smallest.
Like an eye chart, the check works from the most obvious problems down to the finest. Each signal is something a real patient or a search engine runs into within seconds of arriving.
What we checkFive signals · largest to smallest
- 6/60
SEO Ready
Whether the practice can be found for the services and suburbs it serves: page titles, headings, local signals and the basics search engines need.Common find: Not one suburb named in a page title.
- 6/36
Booking Path
How quickly a visitor can move from any page to booking, calling or enquiring, and whether the path holds up on a phone.Common find: The booking link buried three clicks deep.
- 6/24
Website Speed
Real loading performance on mobile connections: oversized images, slow responses and anything that makes a visitor wait.Common find: A hero image that takes seconds to arrive on mobile.
- 6/18
Trust Signals
Whether your optometrists, rooms, credentials and points of difference appear before a visitor has to go looking.Common find: Not a single optometrist named on the homepage.
- 6/12
User Experience
How readable, navigable and specific the site is on desktop and mobile: structure, hierarchy and copy that says something.Common find: “Quality eye care for the whole family.”
How it works
Four steps, a few minutes.
- 01
Enter your website address
That's the only thing the scan needs to begin: your practice website URL. - 02
The automated scan runs
The checker reads your site the way a search engine and a first-time visitor would, across the five signals, while you wait. - 03
Leave your name and email
Your results appear on screen straight away, and a copy lands in your inbox so you can share it with a partner or practice manager. - 04
Decide what happens next
The results are yours either way. If something is worth discussing — a fix, a redesign, or search work — that conversation is yours to start.
Before you start
Fair questions, straight answers.
What do I need to provide?
Your practice website address, then your name and email when the scan finishes so the results can be shown and a copy emailed to you. That's all.
Are the results immediate?
Yes. The check runs an automated scan of your website while you wait, and your results appear on screen as soon as you've left your details, with a copy sent to your inbox.
Will someone pressure me to buy a website?
No. The results are yours either way. If the check surfaces something worth discussing, you can start that conversation when you're ready. There's no obligation and no follow-up sales sequence.
What if my practice doesn't have a website yet?
The health check needs an existing site to scan. If you're planning a new practice website, get in touch directly and we'll start with a discovery conversation instead.
Is my information stored?
The details you enter are used to run the check, show your results and send you a copy. See the privacy page for how enquiry information is handled.
Start here
Ready when you are.
Five signals, plain English, a few minutes. See what your website makes clear, and what it blurs.
Free for Australian optometry practices. Results on screen immediately, a copy by email, and nothing else unless you ask for it.