Practice Portfolio
Optometry websites, in practice.
Every project here is an optometry practice. That's the point: the same industry questions, answered for different practices, locations and stages of growth. Judge the thinking, not just the pixels.
Featured — Graham Hill Eyecare
When the booking page becomes the front door.
- 22,955
- organic search sessions
- 1 in 5
- sessions began on the booking page
- 17,374
- total booking-page views
- +23%
- daily active users, year on year
Traffic and usage evidence from the practice's analytics. Figures describe website visibility and booking-page demand only — not appointment or commercial outcomes.
The situation
An established independent practice whose website needed to carry more of the work of being found, trusted and booked, without losing the character of the practice.
The work
A purpose-built practice website with clear service structure, local search foundations and a booking path that is obvious from every page.
Why it matters
The booking page is not an afterthought here: a meaningful share of visits begin on it, which is what a website planned around appointment demand looks like in practice.
- Website design
- SEO foundations
- Booking journey
More practice work
Different practices, same discipline.
Ashburton Eyecare
Ashburton, VIC
A practice website planned with service structure, local visibility foundations and custom photography directed for the pages that needed real proof.
- Website design
- Service structure
- Photography direction
- Local visibility
Canterbury Eyecare
Canterbury, VIC
A responsive practice website with clearer patient information, SEO-friendly copy, content management and online booking support.
- Website design
- Content hierarchy
- Mobile experience
- Booking support
Peninsula Eyecare
Kippa-Ring, QLD
A responsive practice website with mobile-ready layouts, clearer patient information, SEO-friendly copy and training for the practice team.
- Website design
- Brand presentation
- Mobile experience
- Local search foundations
Each project uses one representative image in this first portfolio pass. Outcome figures appear only where the practice’s own analytics support them, as with the featured project above.
Start here
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